At VUSH, we’re thrilled to announce our partnership with Body+Soul as the presenting partner for their highly anticipated 2024 National Sex Census. This comprehensive survey explores how sexual wellness, dating, relationships, and education have evolved across Australia over the past five years.
Did you know that only 6% of women orgasm every time they have sex? 1 in 4 Australians never use contraception, and 25% would forgive cheating for love? Even more concerning, 1 in 3 Aussies believe online dating is unsafe. These are just some of the eye-opening details uncovered by Body+Soul in this year’s census.
The Body+Soul 2024 Sex Census surveyed over 2,000 Australians, aged 18-75, delving deep into the trends and shifts impacting everything from relationship satisfaction to the influence of technology and dating apps on our love lives. From the rise of stress and cost-of-living pressures to technology's major role in how we connect, this census reveals the key factors shaping modern relationships in Australia.
What to Expect from the 2024 Sex Census
With a four-week editorial and marketing campaign, Body+Soul aims to break down taboos and share the facts – no filters. The findings will highlight expert advice designed to foster stronger, healthier relationships and open conversations around sexual health and wellness, a mission that resonates with VUSH’s commitment to empowerment and pleasure education.
Breaking Down Barriers with VUSH
VUSH General Manager and Chief Marketing Officer, Liana Lorenzato, shared her excitement about the partnership: “We’re excited to join forces with Body+Soul for this monumental campaign. At VUSH, we’re all about breaking down the barriers around conversations about pleasure and sexual health. Partnering with such a trusted and influential platform helps us reach a larger audience and continue our mission to encourage open and inclusive dialogue about sexual wellness.”
Check out the results
The census results launched last Sunday 29th of August on Body+Soul's website, with coverage continuing across major Australian publications like The Sunday Telegraph, Sunday Herald Sun, and The Sunday Mail. It’s a must-read for anyone curious about the current state of sex, dating, and relationships in Australia.
Want to know more? Keep an eye on our blog as we’ll be covering key insights from the census and how they relate to your journey with VUSH. Explore more with us and be part of the conversation!